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converlytik

Transform conversations into structured advertising data.

Unified call tracking and conversation analytics, purpose-built for digital marketing.

For decades, digital marketers lost all visibility the moment a customer picked up the phone. Call tracking was difficult to implement and maintain, and conversation analytics, while promising more, proved too rigid, built to serve every use case rather than solely advertising.

converlytik changes that. It pairs a simple, modern implementation with custom conversation analytics bespoke to your business, and turns every call into conversion signals modern ad platforms use to optimize your campaigns.

See the results
Google Ads case study · 2026

Significantly improve ad performance through business outcome optimization.

Google Ads case study: converlytik platform performance, business outcome optimization

increase in booked appointments
61%
increase in return on ad spend
121%
lower cost per business opportunity
31%
Download the Google case study (PDF)
Agentic call analysis

Conversation analytics.
Built by you, for you.

Traditional conversation analytics are broad by design, built for everyone and tailored to no one. converlytik's sophisticated conversation analytics engine lets you build complex, agentic analysis matched precisely to your business, so every call is evaluated on your terms and turned into structured data your ad platforms can optimize towards.

  • As specific as your businessTell closely related services apart, down to the equipment or job type, and teach converlytik the terms your business uses, so every call is understood the way your team would understand it.
  • Branching, layered analysisBuild a decision tree, not a checklist. Each answer determines what is asked next. Answers combine into new conclusions, and every step can use a yes-or-no agent, a classifier agent, or your own business data.
  • Powered by CVMLEvery analysis is defined in CVML, the converlytik markup language, so it stays precise, readable and easy to refine.
plumbing.cvml
workflow: plumbing
start_outcome: is_conversation
outcomes:
  is_appointment:
    type: boolean
    source: prompt
    on_true:
      set:
        qualified_call: true
      next: appointment_details
    on_false:
      next: is_opportunity
  customer_type:
    type: classifier
    values: [NEW, EXISTING, UNKNOWN]
providers:
  google:
    candidate_if:
      qualified_call: true
RUNS ASis_conversationis_appointmentcustomer_typeGoogle Ads
Signal Composer

Stronger signals.
Smarter bidding.

Modern ad platforms rely on high-quality signals to optimize towards your advertising objectives. Signal Composer turns your agentic conversation analytics into outcome-weighted conversion signals that can increase ad performance by up to 61%, as shown in Google's case study.

  • Value every outcomeWeight every outcome by what it is worth to your business: sales over service, new customers over existing, booked appointments over general inquiries.
  • Full signal transparencyTrace every conversion back to its call, the outcomes identified and the value assigned, so you always know exactly what your campaigns are learning from.
  • Verified platform ingestionMonitor how Google Ads and Meta receive, match and accept each conversion, and catch rejected or unmatched signals before they cost you performance.
Implementation

Effortless & automated.

  • Near-instant implementationAuthorize your ad accounts and Google Business Profile, then install our script. converlytik is fully implemented.
  • Automated provisioning & enforcementconverlytik automatically provisions and maintains call extensions, location extensions and DNI pools across your ad accounts. Connect it and forget it.
  • Rapid time to valueSignificantly improve the performance of your advertising in as little as 30 days, even faster for high-volume advertisers.
  • Enterprise implementationsFor enterprise customers, linking a parent MCC gives access to every sub-account. Additional options include an API endpoint, React components and NGINX reverse proxy configurations.
converlytik · setup
Setup3 STEPS
  1. 01Authorize ad accountsGoogle Ads and MetaDONE
  2. 02Authorize Google Business ProfileLocations syncedDONE
  3. 03Install scriptOne line of JavaScriptDONE
converlytik fully implementedLIVE

Built by people who understand performance marketing.

converlytik was founded by an executive team with deep roots in digital advertising, analytics, and enterprise software development, with a shared obsession for closing the gap between ad spend and real business outcomes.

  • Duncan Scarry

    Duncan Scarry

    Co-Founder

    Founder of Haystak Digital Marketing, Duncan has earned multiple Google Premier SMB Partners awards for campaign automation, call tracking and attribution while managing thousands of clients across the globe.

  • Julio Gonzalez

    Julio Gonzalez

    Co-Founder

    Former Strategic Partnerships Manager for Google, Julio has over 11 years of experience in Silicon Valley, guiding global businesses and executive teams on monetization and digital advertising.

  • Adam Pavkov

    Adam Pavkov

    Co-Founder

    Former Head of Automotive Retail for Meta, Adam led strategy and thought leadership tied to digital advertising and measurement best practices for over 15k North American retail businesses with over $2B in annual revenue.

  1. 01
    ApplyApply for the public beta to reserve your place.
  2. 02
    OnboardSchedule your onboarding call with our team.
  3. 03
    ConnectAuthorize your ad accounts. Your campaigns don’t change.
  4. 04
    AnalyzeReview a custom AI analysis of your calls, with no commitment.
  5. 05
    DecideStart optimizing towards your analysis. If it’s not the right fit, uninstall at any time.
Public beta

Join the converlytik public beta.

The public beta is a risk-free way to see what converlytik can do for your advertising. Apply today and our team will be in touch to tell you more.

  • Completely risk-freeNo commitment and no risk to your campaigns.
  • Built around your businessYour call analysis is configured for the way your business works.
  • Guided by our teamWe support you at every step, from onboarding to optimization.
Apply for the public beta